Welcome to Dee-Prime
Strategic Sensory Consulting with AI-Driven, Future-Ready Solutions.
From Data to Market Impact
Bridging the Gaps That Matter
Too much data, not enough direction
Many companies collect volumes of data but struggle to connect it meaningfully to consumer behavior.
Complex formulations, unpredictable outcomes
Changes in ingredients or processes often lead to guesswork in predicting product success.
Making data speak the same language
Signal detection theory offers a scientific framework uniting sensory, market, and product design.
From insight to implementation
We embed insights into tools and systems that improve decision-making and accelerate processes.
From Insight to Implementation
Our Science-based Strategies turn Perception into Impact
At Dee-Prime, we help companies unlock the full potential of their data, people, and product portfolio — through coaching, training, and consultancy.
We design smart, perception-driven research strategies grounded in psychophysics and signal detection theory, connecting perception with real-world behavior.
Our services support the generation, structuring, and re-use of sensory and consumer data, enabling faster, smarter decisions across R&D and marketing.
This knowledge becomes actionable through AI-ready tools and implementation into systems and ways of working.
Our approach is grounded in science, shaped by experience, and tailored to your goals.